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This is part of the Viet Nam E-commerce White Paper in 2022 which surveyed nearly 5,000 consumers and about 10,000 businesses, along with aggregated data from a number of reputable organizations in the world.
In 2021, the COVID-19 pandemic seriously affected commercial and service activities of Viet Nam in particular and the world in general.
Despite the pandemic, Viet Nam’s e-commerce sector maintained annual growth rates from 16-30 percent over the past seven years.
The survey found that about 60 percent of the population is expected to shop online with an average spending of US$260-285 annually in 2022.
Seventy-five percent of Vietnamese people are Internet users of whom 74.8 percent shop online.
By 2025, the value of B2C e-commerce in Viet Nam is projected to reach US$39 billion, ranking second after Indonesia (US$ 104 billion)./.
