Heineken to shift production from Singapore to Vietnam and Malaysia
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E-commerce revenue projected to reach nearly US$50 billion by 2028
Viet Nam's e-commerce revenue is likely to reach US$49.9 billion by 2028, according to a report jointly released by YouNet ECI and YouNet Media on Thursday.
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Viet Nam has become one of the most attractive e-commerce markets in Southeast Asia as consumers are tech-savvy and increasingly interested in shopping online.
Viet Nam's e-commerce market is estimated at US$22 billion in 2024, ranking third in Southeast Asia, behind Indonesia (US$65 billion) and Thailand (US$26) billion.
E-commerce accounts for over 60 percent of Viet Nam's digital economy this year, establishing it as one of the two main growth drivers alongside online tourism, according to the e-Conomy SEA 2024 report by Google, Temasek and Bain & Company./.
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