As more young professionals and families explore new destinations and digital lifestyles, expectations for seamless, secure payments continue to rise.

Drawing on Visa’s latest Green Shoots Radar Report and additional insights:

1. Premium and lifestyle spending is rising. Vietnamese consumers are increasingly seeking premium experiences, from travel and shopping to wellness and dining, and are showing greater interest in payment cards with travel-related benefits.
2. Digital-first and instant experiences are expected. Consumers want fast, frictionless digital payments – whether booking, shopping, or managing travel – across all devices and platforms.
3. Multi-currency and mobile wallets are gaining ground. Vietnamese people are adopting multi-currency cards and mobile wallets for both daily and overseas spending, while credit cards remain the top choice for larger purchases.
4. Young, confident, and family-focused consumers lead the way. Affluent and tech-savvy people, especially younger generations, are driving growth in digital payments and outbound travel, with a strong focus on family and future goals.
5. Seamless payments across borders and channels. Vietnamese people expect secure, convenient payment solutions that work everywhere – at home, online, and abroad – enabling them to manage spending in real time.

“Vietnamese consumers are confident, tech-savvy, and eager to explore more of the world. Visa is committed to supporting this growing demand by driving economic growth and fostering a robust digital payments ecosystem. Our efforts align closely with the Vietnamese government’s digitalisation goals, ensuring that consumers and businesses alike can benefit from seamless, secure, and globally accepted payment solutions – wherever life takes them,” said Dung Dang Tuyet, country manager for Vietnam and Laos, Visa.